Mars Colonization Room 火星殖民|Moon and Beyond 月亮之上

We are pleased to introduce our project, the Mars Colonization for the Moon and the Beyond exhibition at Guangzhou Haixinsha Exhibition Center. Opening on December 20th, 2019, the exhibition traces human’s footprints of lunar exploration and at the same time, inviting people to have firsthand experience of the wonders of the space through various immersive activities. Featured on multiple media such as CCTV,  the exhibition also echoes the IAU’s approval of the name Statio Tianhe for the landing site where the Chinese spacecraft Chang’e-4 touched down on January 3rd this year.
我们很高兴的介绍位于广州海心沙展览馆的月亮之上 Moon and Beyond太空艺术大展的火星殖民项目。展览于2019年12月20日开始,追溯了人类探月航天历程,并同时邀请参观者通过多样的沉浸式活动亲身体验太空的奇妙。此次展览被多家媒体如CCTV等报道,也恰好响应了国际天文学联合会 (IAU)对嫦娥四号着陆区域月球地理实体命名为“天河基地”的批准。

V. Elite collaborated with CNSA and decided to use Mars as the dawning of space adventure, transforming the once mysterious planet into an interactive audiovisual installation that allows visitors to unearth the secrete of the space. 
We set up a room using video projections to cover all the walls that will respond to and interact with the Mars installation in the center. We work with CLEP and NASA to get the authoritative image data, offering a unique experience. The spherical Mars installation is designed to be touchable so that by rotating it, visitors can activate the movement sensors, and thus change the content of the video. To improve this experience, we combine light and surround sound with images, trying to offer a faithful representation of the space. 


The Mars installation also features several mark points. This is designed to encourage visitors to discover new information about the future colonization of mars as well as enjoy random visual effects.

We are delighted to contribute to the exhibition, enriching the way of educating the young generation about the progress and achievement that China made in the science field and once again, fusing art and science to promote people’s cultural experience. The exhibition is on view until April 5th, 2020 and continues to travel to 7 cities. 


A NEW Interactive Wall Installation-Urban Theatre | Salone del Mobile.Milano Shanghai

V. Elite’ s project“Urban Theater” in collaboration with TriumphsAsia for the Red Night Gala of Salon del Mobile.Milano Shanghai is revealed on September 11th.
Under the theme of THE URBAN THEATRE, The Gala is held at the MIFA 1862 Theatre designed by architect Kengo Kuma. Being the most renowned and largest furniture fair of its kind in the world, Salon del Mobil.Milano is more than a bustling space filled with the achievements of ingenious ideas. It’s also a conceptual space celebrating the interaction between distinctive innovative minds.
以“城市剧院”为主题,此次派对在由建筑师隈研吾设计的艺术中心MIFA 1862剧院举办。米兰国际家具展览会作为世界盛名的家具展会,不仅仅是一个创意结晶的聚集地。它同时也是一个庆祝着不同新奇灵感互动的概念空间。
As a homage to the partnered La Scala, the famed theatre in Milan, the Gala is designed to show the transformation of a traditional event venue into new space, where the stage usually separating audiences and performers disappears, and instead, an inclusive, immersive and interactive ground is presented for free exploration of cultural cohesion.
为表示对与此次展览合作的著名的米兰剧院La Scala的敬意,派对设计将传统的活动地点转变为一个崭新的空间,将观众和表演者隔离开来的舞台不复存在,取而代之的是一个探索文化凝聚的包容的,沉浸式的互动场地。


V.Elite initiates the idea of “Interactive Wall”, an installation that allows audiences to play with.


The intense red is used to emphasize the urban scene of Shanghai and Milan. V.Elite also adds the record of the cities sound and the most popular theatrical act of Shanghai theatre and La Scala. The recorded cities sound is also able to generate a special visual effect that strengthens an immersive experience. 
强烈的红色被用于突显米兰和上海的城市景象。罗旭科技加入了城市音效以及上海剧院和La Scalas广受欢迎的剧幕。城市音效同时能够带来特别的视觉效果,以此加强沉浸式体验感。
Standing in front of the wall, audiences can play with the projected shapes of their own movements, which also change along with the surrounding environment. By doing so, V.Elite offers audiences the possibility of free self-exploration in a dramatized theatrical setting.
观众站在墙前,可以与自身运动被捕捉后投射在墙上的形状互动, 形状也会随着周围环境而改变。以此,罗旭科技为观众提供了一次在戏剧化场景中自由探索自我的可能。
Being aware of the importance of self-expression, V. Elite transfigures a traditional collective without ignoring and compromising individual experiences. With a vision to bridge between different cultures, V. Elite hopes that technology can be the effective mean of embracing distinctive creativities and at the same time recording people’s personal journeys in the city.
For More Info and News Follow and Visit our WeChat Offiacial Page :    

We are pleased to announce that our project for the Soul of Wushu in the 58th Venice Biennale ends successfully with so much support from different media platforms. 我们很高兴的宣布在多方媒体平台的支持下,中华武魂在第58届威尼斯双年展的项目成功落下了帷幕。

We are pleased to announce that our project for the Soul of Wushu in the 58th Venice Biennale ends successfully with so much support from different media platforms. 我们很高兴的宣布在多方媒体平台的支持下,中华武魂在第58届威尼斯双年展的项目成功落下了帷幕

~ Press the Link below to know more about it ~



Jaguar XFL Launch Event by VisualElite Digital Media Labs

The famous JAGUAR Luxury Car Brand Entrusted us to create a new visual world for their acclaimed New XFL LUNCH EVENT 2016 Shanghai edition. Visual Elite was commissioned to design a fully operational puppet crafted Design, to show the futuristic style of the new and modern XFL Jaguar model for their acclaimed New XFL LUNCH EVENT in Shanghai. Great efforts were put on materiality, lighting and obviously a specific spatial setup with a subtle narrative. The design brief challenged us to show the complete line in every shot in a believable setup.

The event was very successful and is featured on our VisualElite Showcase page as well listed on our  VisualElite Digital Media Labs page