Jaguar XFL Launch Puppet Design Showcase

The famous JAGUAR Luxury Car Brand Entrusted us to create a new visual world for their acclaimed New XFL LAUNCH EVENT 2016 in Shanghai.
We were commissioned to design a fully operational puppet crafted Design, to show the futuristic style in a new and modern Jaguar model. Great efforts were put on materiality, lighting and obviously a specific spatial setup with a subtle narrative. The design brief challenged us to show the complete line in every shot in a believable setup.